Lightning Fast Attention
In today’s day and age, we are constantly switching our attention in the matter of seconds. Attention is becoming more and more important as time passes by. Next time you’re on your phone or computer, step back and notice how fast you switch between apps, websites or posts.
Looks Aren't Everything
Beauty helps a little when it comes to collecting a following but really only truly plays at most a max 20%, leaving 80% to what, why and how efficiently you do what you do. You must nail down why you’re in business and your ability to 100% before you even start to consider the way your logo or presence will look like.
Trust to Satisfaction
People buy from those whom they trust the most. Sure they may like the way company A is presented online but if they’re known for missing due dates or simply not having quality products, they will choose to go with company B regardless of their aesthetic because their mission statement is easily understood and kept up with.