Last week we talked about backlinks and how important they are to your site, and this week we are going to be talking about your onsite content. Some of you SEO pros out there might think I discussed these backwards – the onsite is more important than the backlinks. This I know, but there is a method to my madness. Let me explain:
Backlinking is a process that can take a long time to finish – some may say that it’s never done – while onsite optimization is something you want to do while you’re building your site. So the onsite should be completed first. That, young sir, is correct. However, when you’re building your site you want to make sure that you are putting the right content for your site up. So this isn’t something that you want to go about “all willy-nilly”. You want to make sure that you hire a professional to write the content, or if you feel like you’re able to handle it, make sure that you’re putting quality information on your site.
This week, we’ll talk about the basics:
The content on your site – on every page – should in some way talk to the main point of the page. If you are a plumber and you are talking about sink installation, every sentence should in some way go back to that keyword – sink. Keyword? That’s right, you want to make sure that you have designated a “focus keyword”for the page and build your content from there. From the focus keyword, you’re going to build off several other keywords that should be in content somewhere:
- Sink installation
- Installing a sink
- Sink maintenance
These keywords being found in the content along with having to do with the focus keyword will help search engines find your page above other plumbers’ pages that talk about sink installation. Simple right?
Well, you have to make sure that you have around 300 words per page and you cannot just put the word “sink” in the content 100 times and say you’re done. Those smart guys at Google have figured that out. So, what do you do? You have to create good content so that it makes sense to the reader and has the keyword in there once about every 15 words or so – about a 5% occurrence. Seem a little complicated?
Not to worry – here at AdTrends Advertising Inc we have professional SEO Copywriters and SEO professionals to make every one of your pages be found easily and make your site start ranking!
Next week’s blog is going to go a little more in depth about onsite content, and talk a little more about keywords (my favorite!).