NEVER Focus On One Social Media Platform

Knockout Power

Social media is to be used as a form of sharing with larger audiences. People keep up and follow people who they get honest value from. Chances someone shares valuable content compared to its counterpart are exponentially higher. Furthermore, your audience is likely to stick around if they know they are going to be learning something new, but most importantly, it gives you leverage.

When the day comes that you launch your product or service, your audience will find it easier to buy from you because of the value they have received over the years. Yes, that’s right, years. Nothing will come easy and it is exactly as it sounds. There is a hefty amount of work you will have to do in order to land your right hook for the knockout. Too early and you could possibly lose some of your audience.

All the colors of Content

The best kind of content you could produce is videos. We say videos because not only is it a great form to share information and build relationships. Videos can be broken down into smaller (macro) content that can be designed for posts on different social media platforms; this also leads into the question “What content should go on which platform?”

Let’s start with the biggest one, video. Full length videos need to be posted on youtube and/or both IGTV (Instagram TV). IGTV was recently launched by Instagram allowing its users to upload up to 10 minute videos with larger accounts being able to upload 1 hour long videos. Shorter clips of video and promos go on Instagram, twitter, facebook and snapchat. Twitter is a tricky one; twitters platform is optimized for problem solving and communication between supplier and consumer. This can range from reaching out to a user directly or quickly informing the public of any announcements.

Last but not least, all video forms of your content can be stripped down to just audio formats that can be uploaded to Anchor, ITunes Podcasts or services alike as podcasts. We highly recommend you guys to make video content that way if any of these other platforms mentioned above gets taken down, you will have the next best thing in line already pushing content.

What Does It Mean to Be Poked on Facebook?

I was doing some research yesterday and stumbled across this question that people were asking. What does it mean to be poked on Facebook? I laughed out loud…a long time! There were more than 1,000 people asking this question!

Well, it really is no mystery as to what “poking” on Facebook means. It just means you poke them. Just like if you walked up to someone at the grocery store and took your finger and poked them. It’s a way of saying hello to your friends on Facebook.

Once you poke someone, they have the option of poking you back or ignoring your poke. When I was growing up the guys would “swap licks” which meant they would take turns hitting each other in the arm with their fist until someone finally said “uncle!” Poking can work in a similar fashion. You poke someone, they poke you back, you poke them again, they poke you back….gets a little monotonous doesn’t it.

You can only poke a confirmed friend, so you can’t go around poking just anyone. And can only poke you if your account is confirmed. Someone poked me several weeks ago, but I didn’t respond, so it’s still on my home page that I have been poked. I can choose to ignore it, which I have obviously done, or I can remove it, which I will probably do.

And just to clarify conformed means that you have to confirm the email address that you set your Facebook account up with and that will enable you to send messages, write on your friends’ Walls, post in discussions, poke, tag your friends, comment, join groups, and fan pages, and basically use your account to it’s fullest.

I guess it could be fun to poke someone, but I really don’t know why. If I want to say Hi, I’ll just go to their Wall or send them a private message and say Hi! But for the thousands of people who have been anxious to get the real story on poking…you have it now.:) And please don’t poke me, I have tender arms!

Posted by Ad Trends Advertising, Inc
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Posted by Ad Trends Advertising, Inc
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Five Common Facebook Marketing Mistakes

Are you trying too hard to market on Facebook?

Mistake #1 - Posting Signature Links on Profile Walls with Your Introduction
I asked someone why they did this once, especially since I'd already been to their site and purchased the item they were selling on that page.

She said: "I saw someone else do it."

"How did it make you feel?" I asked.

"I felt kind of used. But I figured if that's what it takes to be successful, that's what I'll do, even if it doesn't seem quite right."

Now that's deep.

I understand though, because once I made the vow to become successful, I also made a vow to do "whatever it takes". At the time I thought it meant hard selling and being pushy. I later found it meant hard work, and doing what's right even if there's a lazier, easier way.

Even if this was at one time effective in terms of getting clicks from random profile visits, Facebook is now much more stream-driven than it is profile-driven.

And that's a huge part of why this is a mistake in terms of effectiveness.

Not to mention that people who see these postings as rude or attempts to spam can remove or hide them. They may even drop you as a connection, which cuts you off not just from them, but from their network.

You're not missing out on anything by omitting that signature link. Your name, hyperlinked to your profile IS your signature link. If your profile is set up correctly, prospects will get to your site from there.

Mistake #2 - Pitching
If you want to pitch people on Facebook, buy an ad on Facebook.

It doesn't have to be a Facebook ad - buy one in a popular Facebook application. No matter how good your elevator pitch is in real life, it doesn't translate in online networking. Let me give you a hypothetical example from the real world.

Imagine you go to an after-work bar. People go there to relax with work friends, to meet potential mates, on actual dates, and to get to know other people in the business.

You're unwinding with colleagues when someone walks up, and without forewarning, tries to sell you some steak knives. When you stare blankly, they shrug, and move on to the next person.

We all may chuckle to ourselves, and wonder what that person is thinking... but are you ever the knife salesman when you're on Facebook?

Honestly, when I first came here, I was tempted to be.

Thank God my better judgement stopped me. I'm telling you that to say this - if you've been the knife salesman don't be ashamed, you didn't know any better. It's not like they issue marketing lessons with your incorporation papers.

Just make a vow, right now, to always check yourself before you post. Ask yourself "Am I Networking or Pitching?"

Mistake #3 - Artificial Bonding
I'd respect a person more who was upfront with me, and said they were hoping we could work together, or do some business, than someone who pretended to care about me in order to get me to have a conversation that they could then direct to their pitch.

I wouldn't buy from them, at least not then. But at least I'd still respect them, which means I could change my mind in the future.

Pretending to like people until you get the chance to try to sell to them is really just pitching with a little bad foreplay first.

Bad foreplay isn't better than none at all.

Mistake #4 - Favoring Uphill Marketing Over Downhill Marketing
Again, this is a mistake in terms of how effective it is. In my own experience, as well as in case studies of clients, it always works out better when you create a fantastic marketplace presence and people are drawn to you in droves, seeking to do business with you, rathere than the alternative.

The alternative, of course, is when you go out and pursue customers and clients one by one.

That's not to say that you should stop advertising, bidding on projects, or being a go-getter in any way.

It means that while you're doing that, also create a situation where customers are flowing towards you, seeking you out, asking for help.

It's much less work to get from interest to sale when they come to you.

Mistake #5 - Fishing on Dry Land
A long, long time ago, I was in a network marketing company. Now defunct, the products they have greatly enhanced, possibly even saved, my life. The products were targeted to people who cared about being healthier and eco-friendly.

At first, I was so excited about what had happened to me, that I told every single person who would listen. I would try and go product by product and explain how great everything was.

After failing Very Hard for about three months, I narrowed my focus.
I bought a bottle of the mineral complex, and some sample sized containers. Then I gave a sample to every single person I could think of who had a health problem that might be related. Orders started pouring in.

Ever since that day, I have remembered two things. First, the one that’s relevant here – proper targeting greatly increases sales. Secondly, give a free sample of something needed to those most starving for it, and they’ll be back to buy more.

A few well-timed, well-placed interactions with the right profile are the main things you need to do the equivalent of offline networking on Facebook. A great profile is just as important as being appropriately dressed at a networking function offline.

Posted by Ad Trends Advertising, Inc
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