NEVER Focus On One Social Media Platform

Knockout Power

Social media is to be used as a form of sharing with larger audiences. People keep up and follow people who they get honest value from. Chances someone shares valuable content compared to its counterpart are exponentially higher. Furthermore, your audience is likely to stick around if they know they are going to be learning something new, but most importantly, it gives you leverage.

When the day comes that you launch your product or service, your audience will find it easier to buy from you because of the value they have received over the years. Yes, that’s right, years. Nothing will come easy and it is exactly as it sounds. There is a hefty amount of work you will have to do in order to land your right hook for the knockout. Too early and you could possibly lose some of your audience.

All the colors of Content

The best kind of content you could produce is videos. We say videos because not only is it a great form to share information and build relationships. Videos can be broken down into smaller (macro) content that can be designed for posts on different social media platforms; this also leads into the question “What content should go on which platform?”

Let’s start with the biggest one, video. Full length videos need to be posted on youtube and/or both IGTV (Instagram TV). IGTV was recently launched by Instagram allowing its users to upload up to 10 minute videos with larger accounts being able to upload 1 hour long videos. Shorter clips of video and promos go on Instagram, twitter, facebook and snapchat. Twitter is a tricky one; twitters platform is optimized for problem solving and communication between supplier and consumer. This can range from reaching out to a user directly or quickly informing the public of any announcements.

Last but not least, all video forms of your content can be stripped down to just audio formats that can be uploaded to Anchor, ITunes Podcasts or services alike as podcasts. We highly recommend you guys to make video content that way if any of these other platforms mentioned above gets taken down, you will have the next best thing in line already pushing content.

The Most Important Reasons Why You Should Brand Your High Schools and Middle Schools

                Branding allows you to give your school's family an identity coupled with purpose. It clearly establishes a sense of well-being, and aligns the pursuit of your school’s mission. Branding makes it easier keeping track on field trips and extracurricular activities, and staying positive about the community you’ve worked so hard to build. It also helps you differentiate yourself from other schools and visually communicate throughout your school what your overall goal is.

                Letting us design the inside and outside, walls, floors or windows, brings a powerful sense of belonging. We’ll make sure to guide you and give you our vision of your schools potential before taking this big leap. Another added bonus to window graphics is the extra edge of security it brings to your students and staff. With schools, unfortunately becoming a more targeted place; counteract this with peace of mind by blocking unwanted eyes on the inside. When our window graphics are installed, people on the inside are able to look out but on the outside you can’t.

                As you may have known by now, the sky is the limit when it comes to branding. Our last but very important recommendation is for your school to brand on spirit wear. Does not matter if it is for sports or clubs; it is a must. Let your students and staff wear your mission proudly wherever they go.

Backlinks and Your Ranking – What Does it Mean?

For any of you out there that have a business and a website for that business there is always the lingering question; “How can I get my website to be shown on the first page of search engines?” The answer, is simple; SEO and Backlinking. The application, however, is a little more complex. links

If you don’t know what the term SEO is, it stands for (S)earch (E)ngine (O)ptimization, meaning optimizing your place (or rank) on search engines like Google, Yahoo!, Bing, Ask, Aol, Dogpile, etc. So in order for your customers to see you quickly when they search for something you do (promotional products in Kansas City, for example) your website needs to be “optimized” in order to show up above your competitors. Before getting too far ahead, let me state that this will be one part of several upcoming blogs discussing SEO.

The question still remains; “How do I get my site to rank higher than my competition?” One of the major factors that help SEO rankings is something we call “backlinks”. If you have never heard of this before, don’t worry, you’re not alone.

Backlinks (sometimes known as incoming links, inlinks, or inbound links) are any links that are directed to your webpage or blog. So what does that mean? Anytime another webpage or blog-page has a link on their page that is directed back to your site, you have a backlink. Why are backlinks so important? Simply put, they are a “checker” for search engines to know that your site or blog is relevant, has fresh content, and is an actual site (not a spammer site). How many backlinks is a good number to have? Great question: thousands! The more links you can get, the better. Unlike cookies or cake, the more you have the better for you they are. How long does getting thousands of backlinks take? Again simply put, a long time. Trying to obtain as many links to your website as humanly possible is a very long and arduous process and trying to get them without the proper knowledge will frustrate and confuse many people attempting it. So the number of links to your site is the only thing that matters? I wish. But along with having as many links as possible, you want to make sure that the links are QUALITY backlinks. And the trick of good SEO work is finding those quality backlinks for your industry and website. seo-hosting

Hope that last line didn’t damper this post. But don’t fret about your site too much – if you aren’t on the first page ranking or your site is low on backlinks, we are here to help; we have SEO professionals here that can get your site ranked!

Next part we’ll talk about is how important your on-page content is – what your website says and what that says about you.

Posted by Ad Trends Advertising, Inc
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Top 10 Reasons You Need A Professional Logo

  1. Make a Good Impression. Before a customer walks in they have developed a first impression of your company by what your logo says about your business.
  2. Attract New Customers. An effective, memorable logo can inspire customers to do business with you or remember you when the time is right.
  3. Stand out from Competitors. Flip through the phone book and you’ll see a myriad of forgettable companies. Differentiating yourself from competitors with a logo is critical to winning over potential customers.
  4. Keep Loyal Customers. Don’t let competitors tempt away your best customers. If your brand and your logo are solid, your customers will be less likely to try the new guy around the corner.
  5. Build Trust with Professionalism. A professional logo will tell customers you’re good at what you do. A sloppy, boring or poorly executed logo conveys lack of ability and know-how.
  6. Tell Customers Who You Are. Every company has an emphasis, specialty or distinct quality that separates it from other businesses. The right logo will help customers decide if your company is right for them.
  7. Provide a Visual Association. Logos are the visual representation of a company’s brand—that is, their services, products and image in the customer’s mind. No logo means there’s nothing to help customers think of your business.
  8. Back Up Your Business. Most companies work hard to provide the best products or services in their industry, and a good logo can reinforce your efforts.
  9. Help People Remember You. Along with standing out, a professional logo will make it easier for customers to think of you when they have a need.

  10. Build Employee Morale. Employees who are proud of their company and their image will work harder, talk about the company more and help build a positive company image.
Posted by Ad Trends Advertising, Inc
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