Customized Story Filters Are Everything!

All big social media apps like Facebook, Instagram and Snapchat have stories or something like it. Snapchat was the first to have stories on their platform but was later added to Instagram and Facebook. It is safe to say that stories receive a massive amount of attention and growth over the years.

Instagram, Snapchat and Facebook allow you to post pictures and videos; if you are using Instagram, you can use their boomerang feature. Story posts are only available from the next 24 hours from when the picture or video is posted. This allows your viewers to be much more immersed and up to date with your movements and progress. Snapchat also supports virtual games that you can play with your face. Yup, your face.

If you know a little of Adobe Photoshop or Illustrator, you can create your own custom filters. Having your own filter allows you to expand the feel of your brand. As a business, this is a perfect opportunity to promote any new projects launches you may working up. Customized filters are also great for party’s and gatherings. Snapchat.com allows you to upload your own custom filters and tag the location you want your filters to be accessed. Check out our very own Christmas 2018 story filter above!

Think we should make a tutorial on making story filters? Comment down below and let us know!

NEVER Focus On One Social Media Platform

Knockout Power

Social media is to be used as a form of sharing with larger audiences. People keep up and follow people who they get honest value from. Chances someone shares valuable content compared to its counterpart are exponentially higher. Furthermore, your audience is likely to stick around if they know they are going to be learning something new, but most importantly, it gives you leverage.

When the day comes that you launch your product or service, your audience will find it easier to buy from you because of the value they have received over the years. Yes, that’s right, years. Nothing will come easy and it is exactly as it sounds. There is a hefty amount of work you will have to do in order to land your right hook for the knockout. Too early and you could possibly lose some of your audience.

All the colors of Content

The best kind of content you could produce is videos. We say videos because not only is it a great form to share information and build relationships. Videos can be broken down into smaller (macro) content that can be designed for posts on different social media platforms; this also leads into the question “What content should go on which platform?”

Let’s start with the biggest one, video. Full length videos need to be posted on youtube and/or both IGTV (Instagram TV). IGTV was recently launched by Instagram allowing its users to upload up to 10 minute videos with larger accounts being able to upload 1 hour long videos. Shorter clips of video and promos go on Instagram, twitter, facebook and snapchat. Twitter is a tricky one; twitters platform is optimized for problem solving and communication between supplier and consumer. This can range from reaching out to a user directly or quickly informing the public of any announcements.

Last but not least, all video forms of your content can be stripped down to just audio formats that can be uploaded to Anchor, ITunes Podcasts or services alike as podcasts. We highly recommend you guys to make video content that way if any of these other platforms mentioned above gets taken down, you will have the next best thing in line already pushing content.

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Posted by Ad Trends Advertising, Inc
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