|Communication between client and service provider is a vital part in the success of any campaign, or indeed any business relationship at all. Due to the nature of SEO, many clients will have quite a lot of questions and these should be dealt with right at the early stages, before a campaign has even begun. It is really important that clients are made aware of the fact that it can take a long time to see results, especially for new domains. It is also highly advisable to discuss suitable measurements of a campaigns success, for example traffic numbers, search engine results and so on. These will all have to be tailored to the work in question and every job will have its own individual needs and challenges. This article aims to point out five common questions, and how you can deal with them effectively.
1. Why Don’t I Have More Traffic ?
Many clients simply don’t know what they can expect with regards to traffic numbers. This is no fault of their own, but sometimes they can be disappointed by the traffic they receive from seemingly good search engine positions. Traffic estimates should be based on search volume and it’s important to clearly explain the huge difference in click through rate between a number one position and a number four position.
2. Why Don’t I Appear for This Keyword?
When clients first engage in SEO activities, it must be clearly explained that in order to even begin to rank well for certain keywords, each page must effectively target its own keyword. If you try to focus a page on too many different keywords, it will dilute the message and leave the search engines confused as to what the page in question is talking about. Therefore, unless you have a large website, there is a limit to how many keywords you can expect to rank well for.
3. My Local Directory Listing Is Outranking Me, Why Is This?
This is particularly troublesome for new and small websites. Quite often when a search is carried out for a chosen keyword, not only will you see your website come up, you will also see your directory listings appear. Sometimes the directory listings will actually outrank you. This is due to the fact that the directory probably has a lot more authority than you, and work will have to be done to boost the importance of your website above that of your page on the said directory. You could also try changing your directory listing to reduce its competitiveness.
4. How Long Do I Have To Wait?
Probably the biggest question of all, how long will it take and how long will I have to pay you for? It’s vital to make this clear right from the start. You have to explain that it will take time for your work to bear results. Honesty really is the best policy here. I would recommend preparing a client for anywhere between at least six to twelve months with a thorough check of progress being carried out every three months.
5. How Will Doing More Help?
This is a big one, especially if you are not getting the results as quickly as you may have expected. You may be going back to client several months down the line and suggesting yet more site improvements or link building efforts. Marketing a website should be approached with a long term view. If results aren’t going so well it may mean you have to revisit some of the website structure and address any technical issues that may be causing issues. Explain the from the offset and you should avoid digging yourself into any unnecessary holes.