Quit Wasting Money On Search Engine Optimization!

Search Engine Optimization has taken an interesting turn. As Google, MSN, and Yahoo continue to improve their search listings, web designers are finding it harder to get their websites as a top listing in these search engines. Google is leading the charge to focus their search results to exactly what the consumer is trying to find, and they are getting really good. The more they study, develop and spend on optimization, the harder it gets to improve your search engine ranking. The rankings are no longer based on your website’s behavior, but on the behavior of your consumers. The future of SEO is turning towards the direction of Consumer Driven Optimization.

In the early days of search engines, they took your word for it. They looked at your meta-tags, titles, and content, and then used them to decide what your page focus was. Now, search engines largely ignore items that can be controlled by the website developer, because of the artificial inflation of the results. Search engines have become smarter at providing the consumer what they want to find. They use top secret and complicated formulas to create rankings. These formulas consider websites popularity, referrals, credibility, content, and most importantly, whether or not they satisfy the consumer’s needs.

If a person searching for electronics types in "electronics", overstock.com comes up first along with amazon.com, bestbuy.com, and walmart.com. The consumer is faced with a choice of which website to visit. If more people choose bestbuy.com than overstock.com, bestbuy.com will begin moving up the list. If the same person does not like what they find at bestbuy.com and goes back to look at overstock.com, amazon.com, and walmart.com, then the consumer was not ultimately satisfied with their search until they get to the last result. If the consumer stops searching after they visit a page, then we can assume they found what they were looking for and the last place searched will move up the list. The actual formulas used by Google, MSN, and Yahoo are far more complex than this, but, as you can see, search engine technology no longer relies on the information in your page.

The focus is Consumer Driven Optimization, and it is really exciting as a consumer. Google is trying to read your mind. They are spending millions of dollars in research to provide you with the exact website for which you are searching. Google can keep track of everything you have ever searched for, which sites you like best, and make inferences to which other similar sites you will like in the future. Big brother? Maybe, but this brother wants to help you save time, money, and trouble. So far Google has lead the charge for privacy, and has kept all of its results and search equations very top secret.

So how do web designers improve results if they can’t just stuff keywords all over the page anymore? Well, even more interesting than Google reading your mind, they are also forcing web designers to make better web pages. Instead of trying to cheat the system and inflate a bad website's search ranking, the designer must now create a higher quality website which will attract consumers, give them the information they are looking for, and get them to come back.

Referrals are very important to these new search rankings. Every website that links to your page is considered as a positive referral for your site. The more people that visit you, link to you, return often, and refer your information, the higher your search results will be.

That’s it! There is no secret formula for success on the web anymore, except the one that has been around longer than the Internet. You have to offer consumers something they want. You have to aggressively market yourself to new consumers. You have to research your consumer’s behavior, and modify your technique. You have to do the hard work of growing a business and reputation consumers and search engines will trust. Sorry to disappoint. The good news is that you can quit wasting money on search engine submission and SEO techniques that no longer work. The bad news is that you have work to do, and it is not easy.

Posted by Ad Trends Advertising, Inc
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Screen Printed T-Shirts On Sale!

T-Shirts are a great giveaway to clients and employees. They make for extremely effective advertising, as your message gets seen several times, on several occasions. Having hundreds of people around town wearing your message and thousands reading that message makes for very cost effective advertising. Your cost per impression is pennies!

T-Shirts Are Great For:

- Giveaways
- Company Picnics / Outings
- Sponsorship Programs
- Client Gifts
- Added Value Campaigns (Sign up and receive a free shirt.)
- Outdoor Staff Apparel
- Retail Sales

Two Color Screen Printed T-Shirts
$3.95 Each!
Minimum of 100 - White Shirt &
2 Color Front Imprint Only.

Orders must be placed by 9-1-08
Call About Large Quantity Or Additional Imprint Color Pricing!!!

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Last Chance For Football Schedules!

M.B.C. Sport Schedule - Pro Football

Promote Yourself While Showing Your Team Spirit with Magnetic Business Card Football Schedules. By adding your business card you have an instant imprinted gift item for trade shows and sales meetings, or use for sales calls and prospecting. Simply peel off the protective liner and press your business card onto the exposed adhesive for an instant imprinted specialty item.
Not only do you get the Chiefs, it also includesschedules for Kansas, Kansas State, Missouri, andMonday Night Football.

$.39 each

Orders must be placed by 7-3-08 Available in increments of 100 ONLY!
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Summer Banner Special EXTENDED!

Full Color Vinyl Banners!

Draw attention to your business during the summer months with a full color banner! Banners are a great place to showcase specials, launch new products, or draw attention to most anything. For the month of June, Ad Trends Advertising is producing full color, 13 ounce banners with hemming and grommets for only $4.50 per sq ft. for all banners 4’x6’ and larger!

We have a full service graphic arts team waiting to bring your artistic visions to life on a large format banner. Call us today to get your project in motion!

$4.50/sq. ft. with artwork provided!

4’x6’ Vinyl Banners -
$108.00 with artwork provided. Orders must be placed by 10-30-08. Design fee for 4’x6’ banners is $50.

Call Ad Trends Advertising, Inc. to order at 816-228-1123!

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Ad Trends Advertising’s Todd Lechler Finishes 6th In Kansas City!

Head Golf Professional of Blue Hills Country Club and part-time Account Executive for Ad Trends Advertising, Todd Lechler, proved to be one of the best golfers in the Kansas City area this past weekend. Todd and 47 other professional and amateur golfers were invited to participate in the 2nd Annual Watson Challenge at Milburn Golf & Country Club. The mission of The Watson Challenge is to conduct a quality championship to determine who is the best player in Kansas City. And although Tom Watson is that player for 2008, Todd finished the 3-day tournament in a tie for 6th place shooting a tournament score of +7 and finishing a mere 9 strokes back of Tom Watson who finished at one under for the event.

Todd was one of only four golfers to have a final day round under par which helped solidify his top ten position. Tom Watson will issue the challenge to the best players again in 2009 when The Challenge will be played June 13-15 at Shadow Glen Golf Club in Olathe, and you can bet on Todd being prepared to compete at the highest level and hopefully come out of it with the trophy.


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Ad Trends Advertising Artwork Is Showcased Nationally.

Surely by now you are aware that Blue Springs, MO native David Cook has been named the newest winner of American Idol. What you might not know is that local advertising company, Ad Trends Advertising, Inc. was right behind him (literally) in his return trip home.

Ad Trends Advertising, Inc. graphic designs were showcased on banners and other various print media for David’s return trip home. Most noticeable was the backdrop for the local concert held at Blue Springs South High School. This backdrop was showcased nationally on Fox television as well as in People Magazine. The main banner 230 square feet in size was hung across the football goal post, truly enormous. It was a gift from Ad Trends Advertising to the Blue Springs School District for the concert.

Chances are, if you paid attention to David Cook’s road to superstardom this year, you also saw local company, Ad Trends Advertising’s artwork and print designs along the way. Blue Springs based Ad Trends Advertising runs marketing campaigns and promotions for local and national companies on an ongoing basis. However, thanks to David Cook’s help, this is the first time many people have been aware of Ad Trends Advertising’s work in our own back yard.

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Congratulations To Ad Trends Advertising’s Own Todd Loechler!

Todd Loechler has been invited to compete in The Watson Challenge to determine the best golf player in the greater Kansas City area! Players must have a permanent address in the eight county region of the Greater Kansas City Metropolitan Area and be among the top 20 ranked. In addition, Tom Watson along with seven other special invitees will be playing the Challenge.

The tournament will be held at Milburn Golf & Country Club, June 7– 9, 2008. Only 48 players (Professionals and Amateurs) are invited to compete for the $48,500 prize purse. The event benifits The First Tee of Greater Kansas City charity.

For ticket information, click here: http://www.kansascitygolfer.org/twc/Spectator.htm

Help a great charity and cheer on Ad Trends' Marketing Executive, Todd Loechler! Last year Todd finished tied for 24th...

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Ad Trends Advertising Supports David Cook For American Idol!

Ad Trends Advertising welcomes American Idol's David Cook back home to Blue Springs.
David is in the finals of american idol, and coming home to see his family, and drum up support and votes for the big finalle!

Ad Trends Advertising made these banners and special t-shirts for David and Blue Springs South High School. Look for them on next weeks American Idol on Fox.

We can do printing of any size for any ocassion. If you need banners, signs, promotional products or apparel, give us a call 816.228.1123.

And don't forget to call in and vote for David Cook next Tuesday on American Idol!

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