For any of you out there that have a business and a website for that business there is always the lingering question; “How can I get my website to be shown on the first page of search engines?” The answer, is simple; SEO and Backlinking. The application, however, is a little more complex.
If you don’t know what the term SEO is, it stands for (S)earch (E)ngine (O)ptimization, meaning optimizing your place (or rank) on search engines like Google, Yahoo!, Bing, Ask, Aol, Dogpile, etc. So in order for your customers to see you quickly when they search for something you do (promotional products in Kansas City, for example) your website needs to be “optimized” in order to show up above your competitors. Before getting too far ahead, let me state that this will be one part of several upcoming blogs discussing SEO.
The question still remains; “How do I get my site to rank higher than my competition?” One of the major factors that help SEO rankings is something we call “backlinks”. If you have never heard of this before, don’t worry, you’re not alone.
Backlinks (sometimes known as incoming links, inlinks, or inbound links) are any links that are directed to your webpage or blog. So what does that mean? Anytime another webpage or blog-page has a link on their page that is directed back to your site, you have a backlink. Why are backlinks so important? Simply put, they are a “checker” for search engines to know that your site or blog is relevant, has fresh content, and is an actual site (not a spammer site). How many backlinks is a good number to have? Great question: thousands! The more links you can get, the better. Unlike cookies or cake, the more you have the better for you they are. How long does getting thousands of backlinks take? Again simply put, a long time. Trying to obtain as many links to your website as humanly possible is a very long and arduous process and trying to get them without the proper knowledge will frustrate and confuse many people attempting it. So the number of links to your site is the only thing that matters? I wish. But along with having as many links as possible, you want to make sure that the links are QUALITY backlinks. And the trick of good SEO work is finding those quality backlinks for your industry and website.
Hope that last line didn’t damper this post. But don’t fret about your site too much – if you aren’t on the first page ranking or your site is low on backlinks, we are here to help; we have SEO professionals here that can get your site ranked!
Next part we’ll talk about is how important your on-page content is – what your website says and what that says about you.