Customized Story Filters Are Everything!

All big social media apps like Facebook, Instagram and Snapchat have stories or something like it. Snapchat was the first to have stories on their platform but was later added to Instagram and Facebook. It is safe to say that stories receive a massive amount of attention and growth over the years.

Instagram, Snapchat and Facebook allow you to post pictures and videos; if you are using Instagram, you can use their boomerang feature. Story posts are only available from the next 24 hours from when the picture or video is posted. This allows your viewers to be much more immersed and up to date with your movements and progress. Snapchat also supports virtual games that you can play with your face. Yup, your face.

If you know a little of Adobe Photoshop or Illustrator, you can create your own custom filters. Having your own filter allows you to expand the feel of your brand. As a business, this is a perfect opportunity to promote any new projects launches you may working up. Customized filters are also great for party’s and gatherings. Snapchat.com allows you to upload your own custom filters and tag the location you want your filters to be accessed. Check out our very own Christmas 2018 story filter above!

Think we should make a tutorial on making story filters? Comment down below and let us know!

NEVER Focus On One Social Media Platform

Knockout Power

Social media is to be used as a form of sharing with larger audiences. People keep up and follow people who they get honest value from. Chances someone shares valuable content compared to its counterpart are exponentially higher. Furthermore, your audience is likely to stick around if they know they are going to be learning something new, but most importantly, it gives you leverage.

When the day comes that you launch your product or service, your audience will find it easier to buy from you because of the value they have received over the years. Yes, that’s right, years. Nothing will come easy and it is exactly as it sounds. There is a hefty amount of work you will have to do in order to land your right hook for the knockout. Too early and you could possibly lose some of your audience.

All the colors of Content

The best kind of content you could produce is videos. We say videos because not only is it a great form to share information and build relationships. Videos can be broken down into smaller (macro) content that can be designed for posts on different social media platforms; this also leads into the question “What content should go on which platform?”

Let’s start with the biggest one, video. Full length videos need to be posted on youtube and/or both IGTV (Instagram TV). IGTV was recently launched by Instagram allowing its users to upload up to 10 minute videos with larger accounts being able to upload 1 hour long videos. Shorter clips of video and promos go on Instagram, twitter, facebook and snapchat. Twitter is a tricky one; twitters platform is optimized for problem solving and communication between supplier and consumer. This can range from reaching out to a user directly or quickly informing the public of any announcements.

Last but not least, all video forms of your content can be stripped down to just audio formats that can be uploaded to Anchor, ITunes Podcasts or services alike as podcasts. We highly recommend you guys to make video content that way if any of these other platforms mentioned above gets taken down, you will have the next best thing in line already pushing content.

The Most Important Reasons Why You Should Brand Your High Schools and Middle Schools

                Branding allows you to give your school's family an identity coupled with purpose. It clearly establishes a sense of well-being, and aligns the pursuit of your school’s mission. Branding makes it easier keeping track on field trips and extracurricular activities, and staying positive about the community you’ve worked so hard to build. It also helps you differentiate yourself from other schools and visually communicate throughout your school what your overall goal is.

                Letting us design the inside and outside, walls, floors or windows, brings a powerful sense of belonging. We’ll make sure to guide you and give you our vision of your schools potential before taking this big leap. Another added bonus to window graphics is the extra edge of security it brings to your students and staff. With schools, unfortunately becoming a more targeted place; counteract this with peace of mind by blocking unwanted eyes on the inside. When our window graphics are installed, people on the inside are able to look out but on the outside you can’t.

                As you may have known by now, the sky is the limit when it comes to branding. Our last but very important recommendation is for your school to brand on spirit wear. Does not matter if it is for sports or clubs; it is a must. Let your students and staff wear your mission proudly wherever they go.

Action Over Aesthetic

Lightning Fast Attention

In today’s day and age, we are constantly switching our attention in the matter of seconds. Attention is becoming more and more important as time passes by. Next time you’re on your phone or computer, step back and notice how fast you switch between apps, websites or posts.

Looks Aren't Everything

Beauty helps a little when it comes to collecting a following but really only truly plays at most a max 20%, leaving 80% to what, why and how efficiently you do what you do. You must nail down why you’re in business and your ability to 100% before you even start to consider the way your logo or presence will look like.

Trust to Satisfaction

People buy from those whom they trust the most. Sure they may like the way company A is presented online but if they’re known for missing due dates or simply not having quality products,  they will choose to go with company B regardless of their aesthetic because their mission statement is easily understood and kept up with.

4 Reasons Why Branded Outfits are Excellent for Halloween

Togetherness – Family Time – Safety – Special Tradition

It doesn’t matter if you are in a big or small family, get the most out of your Halloween experience by getting custom design and printed apparel. Have family and Halloween parties to go to before going trick-or-treating? This is a terrific way to keep things shocking. Spend the whole day together and start the annual tradition you’ve been looking to create, while collecting these special memories and custom made apparel.

Two Ghosts (Birds) with One Camera (Stone)

Maintain things cheerful and bright as you add another edge of security. Keep track of everyone in your group at a glance with your custom full color fashion. You’ll be able to soak in all the fun and leave the joy to the spirits. Family time never looked so spooky!

Standout from everyone else in your neighborhood this year!

Safety Vest Apparel Right For You

Rain Or Shine

It's never a bad time to sport a Safety vest. In the middle of the night where visibility is low, make sure to be seen with reflective strips. Mid-summer day brightens up the safety yellow vest for max clarity. It is a perfect opportunity to brand yourself for event parking lots, tech servicing, directing heavy traffic and day to day construction work.

Home is the End Goal

Doesn’t matter if you work for a big corporate business, small business, construction or security; identifying your well-being should never be in question. Safety will always be top priority. Make sure to get Home safe and sound to your loved ones.

Don’t be so “Hard” Headed  ;-)

Let our hard hats do the hard part. Complete your whole safety look with our custom design hard hats to match.

Embracing Change As It Comes

[caption id="attachment_2319" align="aligncenter" width="967"] Don't fight the wave.[/caption]

Technology is advancing faster than most of us would like, and it is a scary thought when you think about it as a whole. When the printing press was created most people were scared to embrace the potential of it because it was simply a 'new' form a sharing. Hundreds of years later, we can clearly recognize that it was a major step forward that needed to be taken in order to make the advancements we have today.

We should apply this same process of thinking to our lives and how our future will be. Most attention is being paid to social media such as twitter, facebook, Instagram, snapchat, etc. While being a new form of marketing & sharing, it also comes with cheaper price tags. Facebook and Instagram has a customization system that allows you to target your audience, which will turn into profitable growth. Embrace tech as it comes and reap the benefits of being the first. Your money is far more worth on social media ads than in conventional advertising. Thousand dollar billboards and large quantities of flyers have a higher chance of missing your targeted audience. Instead, place your money into a more effective way to reach mass amounts of people tailored to you.

Thermo Backpack Bag for wellness programs

Perfect for day trips, sporting events, wellness programs, seminars and much more.
Features: 80 GSM premium non-woven polypropylene backpack with insulated interior compartment with Velcro® closure, small interior utility pocket, external mesh knit pocket, 1-inch reflective stripes, black draw cords, and carrying handle.

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Custom Glitter Shirts by Ad Trends Advertising, Inc.

Custom Glitter Shirts

Add some glam to your apparel collection with these custom glitter shirts!  Whether your looking for a way to stand out in a crowd or just want to have some fun with something fun and uniqe, these shirts are the perfect solution.

Custom Glitter Shirts are great for:Custom Glitter Shirts for Schools
  • Company Events/Trade Shows
  • Employee Gifts
  • Sports teams
  • Dance and cheer teams
  • Teachers and Staff
  • Sororities
  • Salons
  • Fundraisers

Set your brand apart at your next trade show or boost your school pride by adding some sparkle to your design.  This glitter can be applied to most garments made of cotton, plolyester, or a blend of the two.   We use high quality glitter flake heat transfer vinyl.  This has a fine texture and shimmer, and is the truest representation of hued glitter.  This is a durable vinyl and the glitter flakes will not fall off in the washing machine.

Call Ad Trends Advertising, Inc. today to speak to a friendly customer service representative! 816.228.1123

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Seven Selling Mistakes that Cost You Marketing Dollars

A guest blog by Mike Montague, Certified Sales Trainer at Sandler Training Kansas City

Most businesses these days seem to take a sales or marketing approach to business development instead of a sales and marketing approach. We have found that these common mistakes in sales can cost you a lot of marketing dollars and a lot of lot revenue from potential sales. If you are looking for a better return on your marketing budget, you might try looking at your sales department
first.

1.  You don’t tightly target your prospects.

When business is slow, the temptation to tell your story to whomever will listen is great.  After all, talking to someone – anyone – is more productive than sitting at your desk waiting for a potential customer to call.  Right?

Maybe not. Be choosy about the people to whom you “tell your story.”  Use your existing customer base to identify the characteristics of your best customers.  With that information, develop a profile of your “ideal” customer.  Then, search out prospects that most closely fit the profile.  You may meet with fewer people, but you’ll close more sales. This profile should be developed with both the sales and marketing teams.

2.  You’re not sufficiently selective about the prospects with whom you meet.

Expressing an “interest” in your product or service is not a strong enough reason to schedule an appointment with a potential prospect. Find out why prospects are interested and what sparked their interests before you schedule appointments.

If prospects’ “interests” aren’t backed by recognized needs or desires for your product or service - now or in the immediate future - then there’s no compelling reasons to meet with them.  The objective of scheduling appointments is to start the selling process… not to make friends or have pleasant conversations. Use the marketing department to score the leads and nurture them until they are “sales ready”.

3. You don’t command control of prospect conversations.

When you get qualified leads from your marketing, you should prevent the conversations from meandering in several different directions, make it clear at the time you schedule appointments that the primary objective of the meetings is to determine if your product or service is appropriate to meet the prospects’ needs, and that the focal point of the conversations will be to explore and understand those needs. Buyers are more prepared and educated than ever… you don’t want to back-track, you want to help them take the next step towards a sale.

4.  You’re not properly prepared for meetings.

All too frequently, salespeople take for granted hot leads generated by the marketing department. They forget about the hard work and dollars invested into creating them, and they assume the sales or don’t prepare like they should.

Can you answer the following questions about your next prospect appointment?

  • What are the first three questions you’ll ask the prospect after you say, “Hello”?
  • What questions will you ask to create rapport and get to know the prospect?
  • What questions will you ask to explore the prospect’s need and home in on the underlying reasons for or events that precipitated the need?
  • What commitment(s) will you ask for if there is a fit between what the prospect needs and what you can provide?

If you haven’t identified and rehearsed the questions you’ll need to ask to start the meeting, explore the prospect’s requirements, qualify the opportunity, and systematically move the meeting to an appropriate conclusion, then you’re NOT prepared. Hot leads should be treated no differently than self-generated leads.

5.  You neither establish credibility nor demonstrate expertise.

When meeting with prospects, your job is to help them view their situations from different perspectives… and discover elements or aspects of their situations they didn’t previously recognize.  To accomplish that, you must not only be knowledgeable about your product or service, but also about the specific reasons people would need it, the situations that would create the need, and the consequences of not adequately or appropriately addressing the needs.

And most importantly, you can’t just tell them! Prospects can get information from your marketing, but you must be able to ask questions in such a manner as to help prospects make those “discoveries” through a conversation.  Here’s an example:

When you asked your production manager to measure the injection pressure differential between the beginning and end of the production cycle and determine to what extent it contributed to the casting inconsistencies, what did he report?

Educating your prospects through intelligent questions demonstrate your understanding of their problems and your grasp of what it takes to appropriately solve those problems. It is perhaps the single most important skill to master in modern selling.

6. You don’t ask “tough” questions.

To be valuable as a salesperson, you must be able to identify core aspects of situations, define elements at the center of controversies, uncover root causes of problems, discover carefully guarded information, and obtain rarely volunteered commitments.  You won’t be able to accomplish any of those tasks without asking tough questions. Again, websites and marketing materials can explain features and benefits, but only great salespeople can ask and answer tough questions.

And, you must be willing and able to ask those tough questions confidently and consistently, knowing that you may not like the answers you obtain, because they are essential to qualifying or disqualifying the opportunity.

7. You rush to make presentations.

Many salespeople are too eager to make presentations.  They view them as opportunities to establish the value of their products or services by demonstrating their unique aspects.  You can’t establish value, however, until you have determined which aspects, if any, are relevant to the prospects’ situations.

The real purpose of presentations is to confirm your ability to deliver the solutions prospects are predisposed to buy.  How do you know what prospects are predisposed to buy?  You determine it by having really great conversations with your prospects. Until you know what and why you are presenting, you should refrain from making presentations.

Making presentations before thoroughly qualifying opportunities will almost surely guarantee that you leave those presentations not with decisions, but only prospects’ promises to “think it over.” Don’t cool off your lead from the marketing department, instead take it from warm to HOT by discussing the prospects situations and understanding why they are considering your help.

Make the most of your marketing and sales opportunities!

In some companies, the relationship between marketing and sales can be a tenuous one. However, if both departments work together, the harmony can take your organization to the next level. Marketing can become sales enablement specialist who create and nurture leads, and then escort them over to sales at the perfect time when they need individual consulting. The sales team can relax and become closing conversation masters that bring the expertise of a trusted advisor who solves problems and removes road blocks for prospects. Both departments can work together to create and atmosphere and environment that allows the customer to buy, and enjoy doing it!

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This is a guest blog by Mike Montague, Associate and Certified Trainer at Sandler Training Kansas City. Sandler Training empowers their clients to achieve higher levels of success through innovative training courses in sales, management, and customer service for companies and individuals around the Kansas City area.

Click here to attend a complimentary sales seminar, “The Psychology Behind The Sale.”